PRODUCT

Name of Product: Southland Water Paintball Park

Types of Product: Sport (Tourism)

PLACE

Permanent Place: Armour Paintball at Taman Impian Emas

Proposed Place: Le Tour of Southland Paintball in any functions and sport carnivals, such as Jom Heboh Carnival or school/colleague sport carnivals.

PRICE

Normal Rate for 10 pax and less

Weekend – RM 25 per pax

Weekday - RM 20 per pax

Normal rate for more than 10 pax

Weekend – RM 20 per pax

Weekday – RM 15 per pax

PROMOTION

Packages Available

Student Rate

Personalized Event

Tournament Management

POLITIC

Collaboration with Johor Paintball Association (JoPA), Majlis Perbandaran Johor Bahru Tengah (MPJBT), Majlis Tindakan Pelancongan Negeri Johor (MTPNJ), Jabatan Belia and Sukan Negeri Johor (JBSJ) and Skirmish Paintball Asia Sdn. Bhd.

ECONOMIC

Economic conditions affect how easy or how difficult it is to be successful and profitable at any time because they affect both capital availability and cost, and demand

Attract new investment

Job opportunity

SOCIAL

Demographics changes as the structure of the population by ages, affluence, regions, numbers working and so on can have an important bearing on demand as a whole and on demand for particular products and services.

Variety of sport

High demand – teenager

TECHNOLOGY

Used for the creation of competitive advantage.

Good for health

Marketing – website, internet

LEGAL

Follow the rules of government

Consumer protection

ENVIRONMENT

INTERNAL

Consultation on the field setup

Full range of paintball equipment and accessories

Tournament Management

Target Range

Personalized Event

EXTERNAL

less competitor

Precaution

Place

Price

Promotion

Product

Economic factor

Environment factor

Social factor

Technology factor

STRENGTHS

Less of competitor only two competitors in Johor region, Armor Paintball in Taman Impian Emas and Southern Xtreme Paintball Outdoor Arena

New sport water activities

WEAKNESSES

-Less of experience to conduct the business

-Misunderstanding of business parking space

-Misunderstanding to choose the best insurance cover

OPPORTUNITIES

-Investment from Iskandar Malaysia project and Armor Paintball

-Water paintball tour

THREATS

-Customer thinking, criticism and customer acceptation about paintball

-Weather if rain, flash the game cannot proceed.

-The game only for healthy person.

SPECIFIC

Southland Bhd. would like to gain water paintball park business for a well known company once we have enter our business to Iskandar Malaysia.

MEASURABLE

We also should be able to measure our progress from thinking what type of business to enter, draft the outline of business proposal until come out one business proposal. Then, present and proposed it.

ACHIEVABLE

1) Short Term – successfully complete the proposal

2) Medium Term – successfully achieve a best performance to present

3) Long Term – successfully to gain investors from Iskandar Investment

REALISTIC

1) Short Term – to gain information from valuable sources

2) Medium Term – to gain presentation skills

3) Long Term – to gain investors to convince about our business to invest

TIMEBOUND

1) Short Term – start gain information to complete the business proposal

2) Medium Term – present business proposal for evaluation to our trainer

3) Long Term – try to get opportunity from investor to realize our business

Company : SOUTHLAND BHD

Organization Sector : SPORT (TOURISM)

Business Name : SOUTHLAND WATER PAINTBALL PARK

Phone : 07-3331000 / 07-3332000

Fax : 07-3331001

Website : www.southlandwp.blogspot.com

History: Registered since 10th January 2010

Motto : Fun at the South

Vision :

To become the biggest water paintball park of excellence in the sport tourism empowered to promote Armor Paintball Park the world-class of Southland.

Mission:

To be a famous water paintball park that support the diversity games of Armor Paintball Park at Taman Impian Emas as a sustainable metropolis of Iskandar Malaysia.

ORGANISATION CHART : SOUTHLAND WATER PAINTBALL

Project Manager/Chef Executive Officer

{ MOHD NURRULHIESYAM BIN MOHD ZAINAL }

Administration & Management Manager

{ SHAIFUL SAFUAN BIN ISHAK }

Operations & Information System Manager

{ SYED HANAFIE BIN SYED AHMAD }

Financial & Accounting Manager

{ NOOR AINI BINTI HASSAN }

Sales & Marketing Manager

{ NURUL AIN BINTI ABDUL RAHMAN }

“Fun at The South”

COMPANY LOGO

3 Human :

2 competition and 1 rule (judge)

Green Human :

Peace World

Blue Human :

Team Work and Union

Purple Human :

Harmony and Fun