Sunday, February 28, 2010

PESTLE TOOLS STUDY

POLITIC
Collaboration with Johor Paintball Association (JoPA), Majlis Perbandaran Johor Bahru Tengah (MPJBT), Majlis Tindakan Pelancongan Negeri Johor (MTPNJ), Jabatan Belia and Sukan Negeri Johor (JBSJ) and Skirmish Paintball Asia Sdn. Bhd.

ECONOMIC
Economic conditions affect how easy or how difficult it is to be successful and profitable at any time because they affect both capital availability and cost, and demand
Attract new investment
Job opportunity

SOCIAL
Demographics changes as the structure of the population by ages, affluence, regions, numbers working and so on can have an important bearing on demand as a whole and on demand for particular products and services.
Variety of sport
High demand – teenager

TECHNOLOGY
Used for the creation of competitive advantage.
Good for health
Marketing – website, internet

LEGAL
Follow the rules of government
Consumer protection

ENVIRONMENT
INTERNAL
Consultation on the field setup
Full range of paintball equipment and accessories
Tournament Management
Target Range
Personalized Event
EXTERNAL
less competitor
Precaution


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